The Brand Hub working title
GTM in a box.
One place where each of my brands lives: its website, content management, voice, newsletter sending, and content creation.
Runs all my brands. Demos on request.
No. 41 · The Workshop Issue · New York
Hi, I'm Frederike.
I build AI products, a character world, and everything in between — from a German in New York. This page is the index of what I do; the real things are one click away.
FastBrainer — thinks a bit too much, feels too much, runs around too much. (also me)
41 codebases on one laptop 1,000+ members in an AI community, in 5 months 250+ AI, tech & GTM events in New York 17k contacts in a CRM I built myself 2 sharks at LinkedIn 1 character world, always growing ∞ poems, mostly in German Top 5% of LinkedIn Learning learners
Now Last updated
Jul 22, 2026
Jul 22, 2026
Dispatch
What I'm actually working on right now.
- 01 The Brand Hub / GTM in a Box
- 02 Amplicast
- 03 TIRIDA character universe
Fig. 1 — the system
Everything runs through the Hub.
A GTM system in a box. All my brands and projects run — or will soon run — via that system.
The Brand Hub
GTM in a box
- Website
- CMS
- Content creator
- Meeting booking
- Newsletter
- Amplicast
- SalesMotion
- Event tracker
- Agents & automations
- Whisk Studio 2.0
- TIRIDA
- LLM from scratch
- Poetry & books
- Madame Pendula
- FIPAC
- Workshops
- FastBrainer
Dept. 01
AI Agents & Automations
Helping companies being more effective with AI
Laying the groundwork (all things data and flexible structures), building the technical layer and helping teams to use it properly.
Check out the tools I work with
I give AI trainings too.
Dept. 02
Brain & AI
The Cognitorium
The brain — helping better understand our brain and mind, how to work with it, and how to let go of it.
FIPAC
A questionnaire I developed based on a book on giftedness, and more books and readings I did during that time (2022+).
Madame Pendula
A questionnaire I developed to figure out if one is in alignment with oneself, or whether a function or emotion is spurring over everything else because it is showing off too extremely.
FastBrainer
A brain character with running shoes that thinks a bit too much, feels too much, runs around too much — and explores the world. Also part of the TIRIDA family.
Dept. 03
My Operating System
The three AI products I build and run my work on
The Hub writes, Amplicast posts, SalesMotion follows up.
Amplicast
Social publishing.
Turns content into posts and publishes them across social channels.
Live for me. Live for you after Facebook's app review.
SalesMotion
My Agentic Relationship Manager.
Captures contacts from LinkedIn, events and email, enriches them, and runs outreach agents. It also includes my mail agent.
Internal, no external website so far.
Dept. 04
Creative AI
TIRIDA Character World
I've been building a character world since I fell in love with my own sketches — and later with the ability to put them into 3D with AI. Check out the ever-growing cast at tirida.world. A shop and talk-to-your-characters apps are in progress for the future.
TIRIDA Creative Asset Pipeline
I built the production pipeline from 2D sketched character to 3D character with personality — marketing assets, publishing automation, and automatic video creation. DM me if you're interested in seeing it live.
Whisk Studio 2.0
A re-creation of Google's Whisk Studio after they shut it down in spring/summer 2026. I used it heavily, so I rebuilt it — it now produces images for me and acts as the frontend for my TIRIDA character asset pipeline.
Dept. 05
AI Research & Learning
Better understanding AI and the brain — how memory and context work, working memory, database memory, and how to make AI agents more effective.
Learning how to build an LLM from scratch — diving deep into the details and the mathematics to sharpen my knowledge of AI and its foundations, applicable across many other domains.
Dept. 06
AI Education
Dept. 07
Poetry, Writing & Books
Poetry
I love writing poetry — mostly in German, occasionally in English. I published a poetry book at the end of 2022 (edition 1 was a small print run for friends and family; edition 2 will be publicly available, and my poetry website v2 goes live soon for poems on the go).
Writing
I write all forms of content — take it off the web, re-write it. At some point I may publish a book out of those articles and stories; so far they're lost in translation. You can read my current articles in the notes section.
The Customer Success book
I wrote a Customer Success book, available via Amazon. The grammar is bad and it needs a new edition — but the content and exercises are as valid as when I wrote it (2024).
Dept. 08
Other (past) work
GTM & Customer Success 10
- Led Enterprise Customer Success & Sales teams
- Led GTM teams and promoted several team members
- Trained AM/CSM/Sales teams on strategy, customer centricity, and practical tech-system setups
- Coached CSMs and aspiring CSMs on working in B2B tech
- Taught Fortune 500 companies digital selling, sales enablement, and digital transformation
- Consulted DAX companies on after-sales, due diligence, and purchasing decisions
- Advised startups and teams on launch strategy and customer-focused communication
- Published a Customer Success career course (DM for access)
- Won 2 sharks at LinkedIn for best sales demo and best teamwork (3 total among 20 teams)
- Won the Customer Delight Award at LinkedIn
Building (pre- and early-AI · 2023–2024) 03
- Built an account-management tool (pre-AI) for better segmentation and strategy (DM me; article later)
- Helped enterprises crowd-innovate and pick the best design and functional ideas
- Built various websites with non-AI tools like Framer, WordPress, and Canva
Building (AI-era · 2025–now) 18
- Built Pinpulse, a tool to do a GEO audit and check a brand's visibility in AI answers: a first prototype, a second one at a hackathon in New York, then a short free audit (pinpulse.io)
- Created an AI-learner social mobile app
- Built a Customer Hub application for teams to track customer work, metrics, and joint success plans (DM me if interested)
- Created AI audio files for fun and challenging workouts in the park
- Built two small IndexedDB apps that run on my phone — one for tasks, one for notes (DM me and I'll send you the code bases)
- Built a LinkedIn helper that saves companies, messages, and people — plus my own notes — to my CRM
- Built a Chrome extension that automatically scans events and participants for automated CRM input and enrichment
- Built a meeting-booking tool that fetches content from various sources to create meeting events & bookings automatically (now part of the Brand Hub)
- Created a chat-based personal LinkedIn CRM with GraphRAG and self-trained models, including a classification model
- Built an autonomous email agent that reads my emails, segments them, and sends me a weekly email with the key ones
- Extracted 17k contacts from my emails, phone contacts, and more as the base for my personal CRM
- Built an event tracker that tracks website events (now part of the Brand Hub)
- Built a content management system with content catchers (URLs, content JSONs, code bases), content agents that write content and create assets automatically, and content connectors to various brand sites (now part of the Brand Hub)
- Built a newsletter tool that runs more than one newsletter at the same time, with automatically connected double-opt-in signup forms (now part of the Brand Hub)
- Built an automatic AI resume writer that includes fact-based details and regularly searches for roles that may be a fit
- Built an automated video production process for TIRIDA's characters with specific lip-syncing, sound, and voice-cloning models
- Built an investment manager that researches investments for me, connects to Yahoo, and has gateways to IBKR and Alpaca — not yet connected, because I don't trust my code enough yet
- Built myself a tax and financial planning tool — and realized the importance of clean data, so I moved it off AI for now (Gemini in Excel instead of Claude Code)
AI Experiments 02
- Tested a paper's claim that embedding vectors can be translated between model vector spaces — that a simple linear transformation can take an embedding from one AI model's space to another. Worked in small, but not fully: the difference in meaning was too significant at the scale I was running it.
- Worked on a database where agent memory is organized at the database level by rules and meaning instead of frequency. Still ongoing — and I'm not sure it really moves the needle; on hold, since at my current level of knowledge it doesn't add value over what's on the market right now.
People & community 06
- Built an AI community and scaled it to 1,000+ members within 5 months — weekly newsletter plus IRL events
- Brought investors, founders, and operators together at startup conferences and acted as the glue between them
- Led a Toastmasters public-speaking club, supervised members, and organized club trainings and speech contests
- Organized HR & talent workshops
- Headhunted for my own team and others, managing the full recruiting lifecycle from job ad to salary negotiation and onboarding
- Advised companies on recruiting strategy
Ever-learning 02
- At some point in the Top 5% of learners at LinkedIn Learning within a year :D
- Attended 250+ AI, tech, and GTM events in New York in the last 2 years
Dept. 09
The tools I work with
and the companies I worked for and with, and my own brands
Keep reading